Lengthy-form movies will quickly be to be had on canny televisions, billionaire Elon Musk mentioned, then Fortune booklet reported that social community X deliberate to creation after era a TV app for Amazon and Samsung customers.
The platform rolled out an early model of video and audio calling for some customers terminating October, then Musk had mentioned he deliberate to show it into an ideal app providing services and products from messaging to peer-to-peer bills.
“Coming soon,” Musk mentioned in a temporary reaction on X to a consumer’s posting that the platform’s long-form movies might be watched immediately on canny TVs.
Previous, Fortune mentioned the app may glance alike to the TV app presented by way of Google’s Youtube. It cited an unidentified supply as pronouncing Musk was once poised on competing with YouTube.
X didn’t in an instant reply to a Reuters request for additional main points at the app.
Within the push to transform a “video-first platform”, X has been forging partnerships with the likes of former Fox commentator Tucker Carlson and previous CNN anchor Don Lemon.
The platform, which has struggled to reserve advertisers amid controversies ever since Musk purchased it in 2022, mentioned terminating pace it could permit advertisers to run video advertisements after to sure content material creators.
© Thomson Reuters 2024