Tina Bitangcol spends her days doing what she loves: when the Edmonton girl isn’t operating as a registered attendant in labour and delivery, she’s sharing her hobby for all issues pre- and post-partum to thousands and thousands of fans on-line because the comedic, enlightening Mama Nurse Tina.
“What I have become really passionate about is educating and teaching people how to advocate and decrease birth trauma and have a more knowledgeable, positive birth experience,” the mummy of 4 stated.
“I love talking about it — I could talk about it all day.”
She didn’t intend to develop into a neatly of data, however by means of prospect and within the trenches of motherhood, Bitangcol came upon there was once an urge for food for evidence-based being pregnant and childrearing recommendation.
“I actually started with mom comedy and then I put up, I think, one video about labour and delivery and childbirth — and it went pretty big.”
Edmonton attendant Tina Bitangcol making an academic labour and supply video for her social media accounts “Mama Nurse Tina.”
Provided by means of Tina Bitangcol
It was once her lightbulb pace.
“There’s this huge need for information in this day and age. And I was like, ‘You have the information. You have a really fun way to deliver it. People seem to really relate to it.’
“I just sort of ran with it.”
That was once in 2022.
Bitangcol began on TikTok, sooner than including accounts on Instagram, Fb and YouTube — the closing of which she stated is her favorite.
“It’s an incredible platform for sort of longform, really, really good information for people to grab on to and watch through and have that to prepare for their birth.”
Mama Carer Tina isn’t about euphemisms or flowery “what to expect when you’re expecting” language, as Bitangcol yells it.
She’s fair, blunt, and humorous.
“For me, that ‘what to expect,’ that flowery stuff, when I was pregnant — I’ve been pregnant four times — was kind of a snoozefest for me,” she stated. “I really enjoy adding the comedy in there, to allow more people to relate to it and utilize that information to have an empowered birth.”
Mama Carer Tina tells ladies they are going to poop themselves throughout supply (“You don’t need to apologize. This happens all the time!“) and that they do not need to worry about looking put together.
“It is not a beauty contest. If you come in and your legs are not shaved, your toenails are not perfectly manicured and your woohoo is not trimmed into a perfect do — girl! Me neither and I am not nine months pregnant!” she tells fans in one in every of her movies.
Edmonton attendant Tina Bitangcol making an academic labour and supply video for her social media accounts “Mama Nurse Tina.”
Provided by means of Tina Bitangcol
It’s the relatable, no-nonsense, tongue-in-cheek humour that Bitangcol stated many parents-to-be are in the hunt for as they embark on a life-changing walk no person can really perceive till they’re in it.
“Pregnancy and labour is scary for a lot of people. If you haven’t done it, you haven’t been around it, it can be really scary,” she stated.

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She stated bringing just a little of humour into the status can aid community relate and digest the tips they’re in the hunt for.
“They feel comfortable listening to it as opposed to being like, ‘Oh my God, what am I learning about?’ So that’s why I put the comedy in there. And also — that’s my personality.”
It’s obviously operating. Her Mama Carer Tina accounts have a immense following: 513,000 on TikTok, 360,000 on Facebook, 352,000 on YouTube, and 245,000 on Instagram. Blended, it’s over 1.5 million subscribers.
As is the case with all content material creators in Canada, she does no longer obtain any cash from TikTok (Canadians are ineligible for the platform’s profitable writer investmrent that can pay out community in parks like the USA.) She stated she additionally doesn’t get cash from Instagram.
“So you’re basically just giving your time and your effort without any financial gains. Once you’re able to sort of create partnerships with brands, then you’re able to bring in money that way. But for views itself, it’s a non-paid gig.
“It’s just a labour of love.”
She does, on the other hand, form cash from perspectives off YouTube and Fb.
Bitangcol began nursing 17 years in the past within the extremity room — the place her doctor husband nonetheless works — sooner than transitioning over to labour and supply.
She was at a aimless agenda as soon as their children arrived, explaining with kid offer and her husband’s shift paintings, selecting up shifts right here and there was once the most efficient proceed for his or her society existence.
It now additionally provides Bitangcol pace to form content material for Mama Carer Tina — a gig she says is extra financially profitable than nursing ever may well be.
She uploads a video each and every hour, and stated there was once a finding out curve to resolve what labored and what didn’t.
“I discovered that our consideration spans are so, so decrease that you just in reality must take hold of any person in the ones first few seconds to in truth have them interact with the video.
“Your video could be amazing (but) if you don’t grab them in that first little bit, they’re just going to scroll on to the next.”
For Bitangcol, developing enticing content material begins with excellent attribute lights and tone, plus a cultured community are interested in. That stated, she data maximum of her content material in a nook underneath her basement stairs.
“I think anybody can do it, if you have your own personality and your own shtick and you have a little bit of space — my studio is teeny tiny,” she stated.
“If you have something to say and you can say it with your whole chest, then get out there and do it.”
Edmonton attendant Tina Bitangcol’s basement studio the place she data one of the most tutorial labour and supply movies posted to her social media accounts “Mama Nurse Tina.”
Provided by means of Tina Bitangcol
So what are her audience maximum desirous about?
“A lot of videos that I do about birth trauma usually go fairly viral and I put a lot of effort into those videos because they’re super important to me. I think it’s really important to talk about those things.”
Alternative subjects her audience relate to territory from tips on how to exit to the washroom nearest having a toddler — a procedure involving peri bottles, mesh undies, ice packs and in a single day pads, witch hazel wipes and numbing sprays or lotions — to easily how to change a baby’s diaper.
“People are eating that up and you think this is common knowledge, but it’s really not.
“Unless you’ve done it — and that’s the same with anything in childbirth — unless you’ve done that thing before, it’s a completely new area for people.”
Her largest demographic, no longer strangely, is girls elderly 18 to 44. Bitangcol stated she once in a while will get known when out and about within the Edmonton department.
“It’s been the wildest ride,” she laughed. “I’ll run into people and they’ll be like, ‘Do I know you?’ And I’ll be like, ‘Are you pregnant? Did you just have a baby?’ And they’ll be like, ‘Oh yeah!’”
Her largest recommendation for first-time dad and mom: do your analysis and be ready. Learn the books, keep watch movies like hers, pick out the brains of fellow dad and mom, and the most important of all, speed pre-natal lessons.
“It’s really beneficial to give you that foundation of understanding as to what’s happening in your body,” she stated.
“Surround yourself with really positive people who are there to support you — not just to watch you have a baby — and then just take information in about positive experiences.”
Edmonton attendant Tina Bitangcol making an academic labour and supply video for her social media accounts “Mama Nurse Tina.”
Provided by means of Tina Bitangcol
Past instructing others, Bitangcol stated she’s made a few of her very best friendships by means of being a parenting content material writer.
“I’ve met like-minded women who are passionate, who love what they do as well, who are out there to genuinely help people have a better birthing experience.”
She now works full-time as a content material writer however Bitangcol stated nursing continues to be her major hobby. Plus, she feels to deliver to guard credibility along with her audience, she must be an energetic, operating health-care skilled — even though handiest on a aimless foundation presently because of her society’s worrying agenda.
“To feel like it really matters, I want to be able to say I am a bedside nurse,” she stated. “I don’t think I would ever give that up completely.”
Past the day by day movies, Bitangcol does community talking about beginning shock, has introduced a web site and is striking in combination two lessons on breastfeeding and pre-natal training.
“I have a lot of passion projects and it’s really cool to have the time in my life to explore them.
“I am super grateful. I feel super blessed.”