British celebrity Yungblud has introduced his personal song competition – announcing the business is simply too pricey and must be “shaken up”.
The genre-bending singer-songwriter will headline Bludfest, a one-day competition at Milton Keynes Bowl which may even constituent acts together with rapper and singer Minute Yachty, punk duo Comfortable Play games, and singer-songwriters Nessa Barrett, Lola Younger and Jazmin Bean, plus The Damned in an “icons” slot.
Yungblud, whose actual title is Dom Harrison, introduced the development at a undercover gig in Camden, north London, attended via about 500 fanatics.
Talking to Sky Information prior to sharing the announcement, the singer stated he was once bored stiff with gigs and fairs being too pricey.
“I think like it all needs shaking up a little bit,” he says. “I consider that the fairs, gigs and plans which can be in movement aren’t consultant of the nation available in the market.
“I believe that gigs are too expensive, festivals are too expensive, and I just wanted to work to create something that has been completely done by me and my team to show that, you know what? It can be done better. It can be more representative.”
Tickets for Bludfest shall be £49.50 – a lot inexpensive than the fee for presen tickets for one of the heavy fairs.
‘We want to build song about nation once more’
“A lot of my mates, a lot of my family, my community, my fan base out there, can’t afford tickets, and it’s a real thing,” Harrison says. “Everybody roughly brushes over it. And it’s like, oh yeah… that’s simply the best way it’s. I’m like, why is that simply the best way it’s? That’s what I’ve at all times concept.
“I believe I’m so lucky to have [my fans] and I want to reflect how much they mean to me by going, like, we can actually change something and make a difference here because it needs to happen…
“I am hoping this begins this motion against that, making song about nation once more.”
Yungblud has almost 4 million followers on Instagram and more than 5 million on TikTok, and his second and third albums both reached number one. He says he wanted to create something that is “all about crowd, about bringing nation in combination”.
The festival will include a Make A Friend tent, for those attending on their own. And the star himself has promised to spend some time behind the bar before he takes to the stage.
“A bundle of nation don’t really feel like they are able to proceed to presentations unloved, they don’t really feel like they are able to proceed to occasions unloved,” he says. “That is the only competition, should you proceed by yourself, you’re now not committing to be alone…
“I have a dream where like [someone says in the future], ‘I met my partner at Bludfest 2026, and now we’ve got kids’, or whatever.”
‘Stock up – or get left in the back of’
One of the crucial alternative criticisms dealing with fairs lately has been gender splits, with Glastonbury saying two feminine headliners for the primary future ever this future then having 3 all-male acts similar every evening at the Pyramid Degree extreme future.
“It should be a conversation, that’s the thing,” says Harrison. “I laugh, me, because it’s like, that should be it. We’ve got to do it right. You’ve got to have representation in terms of race, in terms of gender and sexuality, and that’s just the way the world is now. So like, keep up – or get left behind.”
Following the pandemic and amid the price of dwelling emergency, the rustic’s smaller fairs are below extra monetary pressure than ever.
Consistent with the Affiliation of Distant Fairs (AIF), which represents occasions starting from 500 to 80,000 capability, some 21 UK fairs have now introduced a postponement, cancellation or whole closure to this point in 2024.
Between the two of them is Nibley Competition, which is primarily based within the Cotswolds and has been operating since 2007 – organisers introduced extreme moment that this future’s tournament would be the extreme, announcing impulsively emerging manufacturing prices ruthless it’s not viable.
Organisers of Bradford’s Bingley Competition, which featured acts together with Noel Gallagher‘s Top Flight Birds, Ian Brown and Glad Mondays in 2023, have in a similar way stated they can’t have enough money to place the development in this future and feature referred to as for aid from the native council.
The AIF has warned that with out aid, the United Kingdom may just see greater than 100 fairs disappear all over the future – then 36 cancellations in 2023 – and is campaigning for a VAT relief from 20% to five% on competition tickets.
For Yungblud, he hopes to begin petite and develop one thing larger.
“My plan is to take it worldwide eventually, but it’s starting in the UK right here at home on 11 of August in Milton Keynes Bowl. I can’t wait to see what people make of it.”
Bludfest takes park at Milton Keynes Bowl on 11 August, with tickets happening sale on Friday at 10am.